Jo Malone: Wild Bluebell

On Tuesday evening I was invited to the unveiling of the, much anticipated, Jo Malone store in the V&A Waterfront – wont lie, I never thought this day would arrive when we would get this spoilt in SA! When living in London, Jo Malone shops are obviously everywhere, they always smell amazingly beautiful when walking past (or in) and you tend to see many ladies donning their gorgeous bags (well, yes it’s a shopping bag, but so gorgeous) – so much so, that I found this pic of where someone framed theirs!

The event was ever-so-glam, and we were spoilt to cocktails (I opted for non-alcoholic one’s – yay me, all part of the fresher week plan) and canape’s that really were amazing! The ribbon was cut, and we were all give the chance to have our perfect fragrabce tested on us, have a hand massage and really treated liek queens in general.

Simon Deiner / SDR Photo

I was spoilt to have their newest fragrance be sent to me too, the Wild Bluebell. I have never! This fragrance is so beautiful, and I love the whole campaign that they have done in the build up to its release.

It’s a rather different scent that has something quite unusual about it. It combines not only fresh bluebell but clove, lily of the valley and jasmine. With subtle white amber and musk base notes coming through, so fresh and florally yet complex and intriguing..

O, and want to do some fun, interactive events at Jo Malone, the ladies have offered me some amazing ideas – so watch this space if you keen to get involved (similar to my Bobbi Brown evenings) 🙂

Image source 1, 2 and 3

3 replies
  1. Victoria
    Victoria says:

    It is so gorgeous. I keep meaning to savour every drop, but am even wearing it after my evening bath – smells unbelievable!


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