Muhammad Ali is the latest personality to feature in Louis Vuitton’s Core Values advertising campaign. I absolutely love this shot, taken by Annie Leibovitz at his home in Arizona. The shot shows one of his grandsons who, wearing a pair of boxing gloves, stands proudly as if waiting to enter the ring. The tagline reads: “Some stars show you the way. Muhammad Ali and a rising star. Phoenix, Arizona.”
The Core Values campaign was launched in 2007 as a long-term restatement of Louis Vuitton’s legacy as the pioneer of the Art of Travel.
As always with LV, timeless, classy and inspiring. Love it!
Image courtesy of LV PR SA