Louis Vuitton {Core Values campaign}
Muhammad Ali is the latest personality to feature in Louis Vuitton’s Core Values advertising campaign. I absolutely love this shot, taken by Annie Leibovitz at his home in Arizona. The shot shows one of his grandsons who, wearing a pair of boxing gloves, stands proudly as if waiting to enter the ring. The tagline reads: “Some stars show you the way. Muhammad Ali and a rising star. Phoenix, Arizona.”
The Core Values campaign was launched in 2007 as a long-term restatement of Louis Vuitton’s legacy as the pioneer of the Art of Travel.
As always with LV, timeless, classy and inspiring. Love it!
Image courtesy of LV PR SA
This pic is just awesome. Still can't get over that LV bag that you gave away. It's the "It" bag of all seasons! Why did you not let me win?!!! I hate you. lol love you, and your blog!